Who was Gwen on the TODAY Show Halloween?

The TODAY Show Halloween, known for its vibrant and festive celebrations, especially during Halloween, has a long-standing tradition of its hosts and crew dressing up in elaborate and often themed costumes. Each year, fans eagerly anticipate the big reveal, wondering who will portray what iconic character or celebrity. In 2024, one of the most talked-about costumes was that of Gwen Stefani, the renowned singer and fashion icon. The question on everyone’s mind was: Who embodied Gwen Stefani on the TODAY Show Halloween?

The Big Reveal

The honour of portraying Gwen Stefani fell to none other than Jenna Bush Hager. Known for her dynamic presence and engaging personality, Jenna took on the challenge with enthusiasm and flair. Her transformation into Gwen was one of the highlights of the show, captivating both the studio audience and viewers at home.

Jenna Bush Hager: From TODAY Show Host to Gwen Stefani

Jenna Bush Hager, daughter of former President George W. Bush, has carved out her own identity in the world of journalism and television. As a co-host of the TODAY Show Halloween, she brings warmth, intelligence, and a relatable charm to her segments. Her portrayal of Gwen Stefani showcased not only her ability to embrace a fun and whimsical character but also her respect and admiration for the music and fashion icon.

The Costume and Transformation

Jenna’s transformation into Gwen Stefani was nothing short of spectacular. The costume designers and makeup artists went all out to ensure she looked the part. Jenna donned one of Gwen’s signature looks: platinum blonde hair styled in retro waves, bold red lipstick, and an edgy yet glamorous outfit that paid homage to Gwen’s unique style. The attention to detail was impressive, with every element carefully chosen to reflect Gwen’s iconic fashion sense.

The Significance of Gwen Stefani

Gwen Stefani, known for her powerful voice, eclectic fashion sense, and dynamic stage presence, has been a significant figure in the music and entertainment industry for decades. From her early days as the lead vocalist of No Doubt to her successful solo career, Gwen has continuously reinvented herself while staying true to her distinctive style. Her influence extends beyond music to fashion and pop culture, making her an ideal choice for a Halloween tribute.

Reactions and Highlights

The reaction to Jenna’s portrayal of Gwen Stefani was overwhelmingly positive. Fans of both the TODAY Show Halloween and Gwen Stefani took to social media to express their delight and admiration. Many praised Jenna for capturing Gwen’s essence and style so perfectly. The segment featured Jenna performing a lip-sync of one of Gwen’s hit songs, further adding to the entertainment value and authenticity of the tribute.

Behind the Scenes: The Making of the Costume

Creating such a spot-on transformation required meticulous planning and execution. The TODAY Show’s costume and makeup team worked tirelessly to bring the vision to life. From sourcing the perfect wig to replicating Gwen’s makeup look, every step was taken with precision. The team shared behind-the-scenes insights into the process, revealing the creativity and effort involved in achieving the final result.

The Tradition of TODAY Show Halloween Costumes

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Halloween Show

The TODAY Show’s Halloween celebration has become a beloved tradition, with each year bringing new surprises and memorable moments. The hosts and crew embrace the spirit of the holiday, often collaborating on themed group costumes or individual tributes to popular culture icons. This annual event showcases the fun and playful side of the show, endearing it even more to its audience.

Other Memorable Costumes from 2024

While Jenna Bush Hager’s Gwen Stefani was a standout, the 2024 Halloween episode featured a range of impressive and entertaining costumes. Each host brought their own flair and creativity to their chosen characters, contributing to a vibrant and entertaining show. The diversity of costumes reflected the show’s commitment to celebrating Halloween in a way that resonates with viewers of all ages.

The Impact of Halloween Episodes

The TODAY Show Halloween episodes do more than entertain; they create a sense of community and shared experience among viewers. These episodes remind audiences of the joy and creativity that Halloween brings, encouraging them to embrace the holiday with the same enthusiasm. The hosts’ willingness to dress up and have fun on air strengthens the connection between the show and its audience.


Jenna Bush Hager’s portrayal of Gwen Stefani on the TODAY Show Halloween 2024 was a memorable and delightful highlight. Her transformation captured the essence of Gwen’s iconic style and stage presence, earning praise from fans and viewers alike. This tribute, along with the other creative costumes featured on the show, underscored the TODAY Show’s commitment to delivering fun, engaging, and memorable content. As the tradition continues, audiences can look forward to more exciting and imaginative Halloween celebrations in the years to come TODAY Show Halloween.

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